Digital Marketing Management Campaign – Google Ads
Using our expertise, we conduct a range of strategies using relevant keywords, branding, and marketing methods. BSO Digital is able to set up and manage your Google campaign.
What is a Google campaign?
An advertising system Google developed to help businesses reach online target markets through its search engine platform and partner sites. Google Ads is a paid advertising platform that falls under a marketing channel known as pay-per-click (PPC), where you pay per click.
It is an effective way to drive qualified traffic, or good-fit customers, to your business while they’re searching for products and services like the ones you offer.
BSO Digital is able to place your brand in front of your target audiences wherever they live their lives online.
Discovery & Onboarding
We begin our Google AdWords management process with a set-up meeting. We use this time to identify the conversion points, target audience, competitors, locations, keywords, budgets, and channels. In order to provide the best results for you, BSO Digital will require access to your website and any other related platforms so we can import shopping feeds, track conversions, and report accurate data to provide the best Ads experience possible.
During this meeting, you will be assigned a dedicated project manager. This means you won’t need to run around, chasing after different departments. Our project manager will be able to handle all your needs and requests. Finally, we will establish a timeline and delivery date based on your requirements.
Campaign Outline
Once BSO Digital has been given the required access and information, we will start your google ads management. This is done by creating an appropriate campaign/s and then presenting them for approval. The type of campaign/s will depend on your budget allocation, ad groups, display ad assets, categorised keywords lists, negative keywords lists, and ad copy, all of which will have come from the initial discovery meeting.
Our Google AdWords service is systematically structured to provide the best possible results based on your conversion points.
