Discovery & Onboarding
We begin our Google AdWords management process with a 1 hour virtual or in-person meeting. We use this time to identify the conversion points, target audience, competitors, locations, keywords, budgets, and channels. In order to provide the best results for you, BSO Digital will require access to your website and any other related platforms so we can import shopping feeds, track conversions, and report accurate data to provide the best Ads experience possible.
During this meeting, you will be assigned a dedicated project manager. This means you won’t need to run around, chasing after different departments. Our project manager will be able to handle all your needs and requests. Finally, we will establish a timeline and delivery date based on your requirements.
Campaign Outline
Once BSO Digital has been given the required access and information, we will start your google ads management. This is done by creating an appropriate campaign/s and then present them for approval. The type of campaign/s will depend on your budget allocation, ad groups, display ad assets, categorised keywords lists, negative keywords lists, and ad copy, all of which will have come from the initial discovery meeting.
Our Google AdWords service is systematically structured to provide the best possible results, based on your conversion points.
Results & Optimisation
BSO Digital monitor your campaign/s and, based on your requirements, we can continue to optimise to further increase your conversion points. We organise regular check-ins, virtually or in person, to ensure campaign/s continue to provide positive ROI for you.
At the end of the month BSO Digital will provide you with a detailed breakdown of each campaign/s clicks, impressions, CTR, average CPC, costs, and conversions. This will better help BSO Digital and you to further optimise Google Ad campaigns.
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Google Partner
As Google Partners, we work closely with Google and a full suite of Google products to get you the best results possible.
Structured Process
Our Google AdWords management services are structured in a way that ensures you stay informed throughout the planning and implementation process.
Accountable Reporting
Our Google Ads specialists report on a regular schedule to discuss how your campaign is running, CTRs, and potential improvements.
Custom Assets
We can design custom Display Ad assets to suit all our clients' needs. This includes static and moving imagery, as well as copy.
No Lock In Contracts
BSO Digital has no lock in contracts. We offer maintenance plans on a monthly basis, which means you are free to leave whenever you want.
Proven Track Record
BSO Digital is a certified Google AdWords agency that boasts a proven track record of excellent ROI for our clients.
Google Ads is a PPC or pay-per-click advertising platform that allows business owners and advertisers to display ads on Google’s SERP or search engine results page. Based off the keywords you want to target, businesses pay to get their advertisements ranked at the top of the SERP.
It’s completely free to sign up for Google Ads. You will though need to pay a certain amount each month based on the type of campaign you have running. If you operate a not-for-profit business, you could be eligible for a Google Ads grant. This includes $10,000 per month credit to spend on search ads. Please contact us for more information about our Google Ad grant management services and how to get started.
Google Ads management costs can differ greatly depending on the agency. BSO Digital recommends getting someone to spend at least 5 to 10 hours a month monitoring and improving your account to get the most out of it. The cost per click depends on your business’s industry and chosen keywords. The average cost per click (CPC) in 2021 is between $1 and $2.
As of July 24th, 2018, Google AdWords became Google Ads. The new Google Ads brand represents the full range of campaign types, including Search, Display, and Video. However, many people continue to use the older terminology – Google AdWords.
Google Ads is definitely worth it! Not only does it allow all sized businesses to advertise to millions of people, locally and internationally. It’s also less expensive than traditional types of advertising like TV, radio, newspapers, and billboards.
Google Ads can be effective for small businesses when a Google AdWords management agency is involved. They can help you precisely target your audience, no matter how niche, and drive conversions quickly. With the right keywords and landing pages, Google Ads can help grow your small business. This is because Search Ads can be directly matched to what your customers are searching for.
PPC or Pay Per Click ads are usually worth it as the visit generated will bring in more than the click is worth if the visitor converts – whether by buying, calling, or contacting your business. These focused ads are also great for growing your customer base. It’s always best to employ an agency to maintain and improve your account via Google AdWords PPC management to make sure you’re always getting a good return on investment.
Pay Per Click or PPC works by costing you only when someone clicks on your ads. This works well for small businesses because you can easily make changes and track your advertising results. Strategised competitor bidding, account structure, and utilising Google’s tools are ways we help you best utilise your Ads account.
