On-page SEO is the foundation of any good digital marketing plan. Your website copy needs to be optimised for both users and search engines in a certain way for it to be found and engaged with. This is one of the first things BSO Digital will tackle to get your website ranking.
The SEO experts at BSO Digital will do keyword research on your products/services, optimise your titles and meta descriptions, write content, add internal/external links, and perform an SEO audit to see how your benchmarking.
Off-page SEO is more than just links back to your website. It also includes brand mentions, content marketing, citations, social media, reviews, and more! If you want your website to gain a competitive advantage in the Google search results, off-site SEO is the key.
This SEO service includes analysing your competitors for easy backlinks, sourcing guest post opportunities, finding unlinked mentions, paying for advertorial articles, and finding broken links among many other strategies SEO agencies like BSO Digital are well versed in.
One thing that many other SEO consultants in Melbourne struggle with is technical SEO. This is because they usually don’t have website developers on their team to handle the work. This then leads to outsourcing and poor quality results.
BSO Digital has a very experienced web development department that boasts decades of experience in technical SEO. Some tasks could include improving your website speed, adding schema markup to specific pages, fixing coverage/coding issues, and adding redirects.
If your business has a physical location or services specific geographic areas, you can benefit greatly from this. Nearly 46% of all Google searches are for local products/services. This means if your business isn’t locally optimised by a professional, you could be missing out on those leads.
BSO digital usually recommends the following local SEO strategy to get the best results. This includes Google My Business profile optimisation, citation accuracy and consistency checks, and updating content tailored to your location/service areas.
No Long Term Commitments
BSO Digital won't charge you retainer fees or lock you into a lengthy contract. All of our plans are month to month.
Future Proof Results
Because BSO Digital only does SEO that's inline with search engines T's & C's, your results will be protected from future changes.
We will always keep you in the loop and provide accurate reports. It doesn't matter if things are going well or we've hit a snag.
BSO Digital has been doing search engine optimisation for many years now. We always stay up-to-date on the latest SEO trends.
Not all businesses are the same. That's why we always tailor a custom SEO strategy for each client to meet specific goals.
Quality Site Traffic
We can help you target the right audience for your products/services with expert keyword research and professional content writing.
SEO is short for ‘search engine optimisation’ and it goes hand in hand with any good digital marketing strategy. It essentially means the process of improving the visibility of your website on Google and other search engines. An estimated 75% of users will never go past the first results page. This is why SEO is so important for any online business!
Getting various SEO campaigns done for your business by an SEO agency can help your website show up on the first results page for specific words and phrases your customers are typing in. And unlike PPC or pay per click, you won’t have to pay a fee each time a user clicks through to your website.
Websites like Google use automatic crawlers or robots to constantly scour the entire internet looking for new or updated web pages to index in their search engine. The purpose of this is to help the billions of users that use Google to find exactly what they’re looking for.
After the crawlers find a new or updated web page, they’ll analyse the page using various algorithms to determine the order it should appear in Google’s index. The Google search engine algorithm takes into account hundreds of ranking factors to figure this out. It’s important to remember that a single web page can rank for dozens of search queries.
Unlike PPC, you can’t pay search engines to organically rank your website higher on the search results page. It requires a good SEO company and many months of hard work to achieve tangible results. But once you’ve achieved good search engine rankings, you can continually reap the benefits long-term alongside your other digital marketing efforts.
SEO has always been the key to increasing your businesses visibility on Google. There are 100’s of different ranking factors that a good SEO agency in Melbourne can tackle for you. Here are a few examples:
Keywords – Discovering what your customers are typing in when searching for your business, products and/or services.
Site map – Having a site map helps by directing the various search engine robots around your website more efficiently.
Content – Everyone’s favourite catchphrase over the past few years has been “content is king”, and this is for good reason. Google loves relevant long-form content and it has been proven that the more quality content you have on-page, the more likely you’ll rank on the first page of Google for that topic.
Citations – Citations on the internet are essentially references to your business. This can include your Google My Business listing, Yellow Pages listing, and more.
Compelling titles – Ranking well on Google is your first hurdle, the next is to make your page and post titles enticing enough for a user to click them. This will increase your click-through rate, which is a Google ranking factor.
SEO has many advantages worth considering. Some of the advantages include:
Free SEO – Some SEO tricks are totally free! This primarily includes some on-page, local, and technical SEO. It just really depends on how much spare time and experience you have. Inexperienced SEO companies, consultants, and DIY’ers can potentially hurt or cause irreversible damage to your website’s visibility if done incorrectly. This is why it’s always recommended to hire a professional SEO agency in Melbourne.
Two birds, one stone – SEO is good for search engines and your users. For example, improving your websites speed not only puts you in good favour with Google ( and increases your rankings ), but it also improves your user’s experience. Google recommends that your web page load time should be under two seconds. This is important because nearly 70% of consumers admit that page speed influences their likeliness to buy.
Everyone is doing it – I’d bet my hat that your competitors are already investing in SEO, which means you should too. If they aren’t, that gives you a short window to get ahead of the pack. Businesses that allocate at least 5-10% of their marketing budget into SEO often outrank their competition on the results page and gain search engine market share as a result.
SEO is perfect for small businesses because when done correctly, you can capture more targeted leads that are ready to buy. SEO can also help you bypass your competition on the Google results page, giving you the market share. This is important because most users only click the first few results on a search results page.
Most small businesses are time-poor and have limited resources for digital marketing. A qualified SEO agency like BSO Digital can help your business out by creating specific landing pages with professionally written content. This will increase your chances of ranking well on Google.
WordPress is one of the most popular website platforms on the internet, with a dominating 60.8% of the CMS market share and almost 30% of all websites running on it. Out of the box, WordPress is SEO friendly. It really comes down to your theme. Some off-the-shelf themes don’t take search engine optimisation into account, so it’s really worth considering getting a custom-built WordPress website done by a professional.
Google has stated previously that it doesn’t give preference to any particular platform. So you can practically have SEO success for any website. It does though get challenging if you have a static website that doesn’t have a user-friendly backend as WordPress has. Websites like WIX and similar DIY website builders are also considered not very SEO friendly.
There are three main kinds of SEO marketing services that you can get a SEO agency to do for your business. This includes:
On-page SEO – Also known as “on-site SEO”, this SEO service involves the optimisation of your entire website for users and search engines.
Off-page SEO – This refers to any optimisation done outside of your website. Backlinking is usually associated most with this SEO service.
Technical SEO – Meeting the technical requirements that websites like Google outlay are primarily what this SEO service involves.
Any business that has a brick and mortar store or services in a particular geographic area should really invest in local search engine optimisation. Some industries that benefit the most from this include:
- Arts & Entertainment
- Automotive & Engineering
- Beauty & Fitness
- Real Estate
- Retail & Professional Services
An estimated 76% of people that search for a business nearby will visit within 24 hours. This is the power of local SEO and why it’s crucial you have at least a Google My Business profile setup. The next step is to hire a good SEO company to optimise it for you.
SEO companies like BSO Digital can help you out with this and more! For example, we can update your content to be more tailored for your local area and create new citation profiles to point potential new customers in the right direction.
Both SEO and Google Ads have pros and cons. It all really depends on your goals, budget, and time available.
SEO is considered by many a slow burn that will produce better ( and more cost-efficient leads ) in the long run. On the other hand, Google Ads can put your products and services right at the top of a search result page within no time. The only downside is you have to pay for every click-through or impression.
If you’re on the fence, why not try both. Google Ads to begin with, while you start a SEO campaign in the background. Depending on what SEO strategies you undertake, it can take months to kick in, so why not get instant results with Google Ads. While it does take some setup time and optimisation, Google Ads is a great short term option for many businesses.
For some industries ( like local services ), Google Ads can be the preferred choice as the ROI is higher than the CPC. For others, ( especially highly competitive industries like insurance ) a solid SEO strategy is the smarter long term option.
While offshore SEO services can be much cheaper than an agency in Melbourne, it really comes down to quality over quantity. Offshore SEO is known to be notoriously bad and in some cases can negatively impact your website’s ranking long-term. These overseas companies often cut corners ( to save on costs ) and perform black hat SEO.
Black hat SEO is any practice that goes against search engine guidelines. This can include keyword stuffing, cloaking, and using private link networks. Google has been around for two decades now and has become very good at detecting these types of SEO practices. The results you get from an offshore SEO company may work in the beginning, but will eventually stop and even go backwards.
On the other hand, a good agency in Melbourne ( like the SEO specialists at BSO Digital ) will give you the best chance at getting long-lasting SEO results. As the old saying goes, you get what you pay for and this is very true for SEO. Why would you invest time and money into something that won’t stand the test of time?