What is SEO?
You need your customers to find your website should they be searching for a product or service your business offers. Most people will search online using a Search Engine, and Search Engine Optimisation (SEO) is the process of optimising the pages on your website to appear in search results for products or services you offer.
SEO will assist in getting your customer to your website but targeting specific keywords relevant to your business and website. Google is the most popular Search Engine in the world, with over 7 billion searches per day.
Why do I need it?
Your customers need to find your website and SEO is the most proven long-term strategy to achieve this. SEO “Search Engine Optimisation” is about getting relevant pages on your website to appear on Google Search. People will type in a search term/keyword into Google Search, and Google will show the user the most relevant pages from a variety of relevant websites.
What will BSO Digital do for me each month?
An initial consultation/fact-finding session. Our dedicated SEO Specialist will investigate your business goals, and challenges and examine your website and competition/market niche.
Perform Keyword Research
Identifying search terms related to your website and business that will bring relevant traffic to your website while not being overly competitive. Our SEO Specialist will liaise with you during this process and gain your ideas as well as come up with suggestions.
Content optimisation is the process of making sure content is written in a way that it can reach the largest possible target audience. The process of optimising content should include making sure associated keywords are present, adding meta and title tags, and relevant links. At times content may need to be created, often in the form of blog content. The SEO Specialist will gain the assistance of our internal Content Writers or the client should the subject matter be technical/industry specific.
Simply pages on your website need to load fast. Faster-loading pages have better user experience and rank more favorably in Google search. Simply adding an image can impact on a page’s load speed. We constantly check to ensure speed is optimised.
Without getting too technical, Google will visit your website by sending a Google Bot to search for new and edited existing content. Crawl optimisation helps the Google Bot find new or changed content. If the Google bot struggles to find content, rankings will be hampered. Crawl optimisation is, therefore very important.
Domain and Page authority analysis
Every website and even page on a website carries a certain amount of trust and credibility. We call this Domain Authority and Page Authority. When we work on a website, we constantly assess the authority of the site and page, we are working on and check if it is in line with the competition.
Each month we will perform technical audits Websites constantly need to be checked and the SEO Specialist will perform audits and work closely with our Developers to ensure the back-end functionality of the site is operating at an optimal level. Again these technical elements have an impact on rankings.
Monthly Reports and Feedback
Simple and easy-to-understand reports once a month that focus on the important areas concisely. SEO takes time to see results but an update once a month is essential.
w organic traffic and increase your results with cost effective SEO services
On-page SEO is the foundation of any good digital marketing plan. Your website copy needs to be optimised for both users and search engines in a certain way for it to be found and engaged with. This is one of the first things BSO Digital will tackle to get your website ranking.
The SEO experts at BSO Digital will do keyword research on your products/services, optimise your titles and meta descriptions, write content, add internal/external links, and perform an SEO audit to see how your benchmarking.
Off-page SEO is more than just links back to your website. It also includes brand mentions, content marketing, citations, social media, reviews, and more! If you want your website to gain a competitive advantage in the Google search results, off-site SEO is the key.
This SEO service includes analysing your competitors for easy backlinks, sourcing guest post opportunities, finding unlinked mentions, paying for advertorial articles, and finding broken links among many other strategies SEO agencies like BSO Digital are well versed in.
One thing that many other SEO consultants in Melbourne struggle with is technical SEO. This is because they usually don’t have website developers on their team to handle the work. This then leads to outsourcing and poor quality results.
BSO Digital has a very experienced web development department that boasts decades of experience in technical SEO. Some tasks could include improving your website speed, adding schema markup to specific pages, fixing coverage/coding issues, and adding redirects.
If your business has a physical location or services specific geographic areas, you can benefit greatly from this. Nearly 46% of all Google searches are for local products/services. This means if your business isn’t locally optimised by a professional, you could be missing out on those leads.
BSO digital usually recommends the following local SEO strategy to get the best results. This includes Google My Business profile optimisation, citation accuracy and consistency checks, and updating content tailored to your location/service areas.