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What is SEO?

You need your customers to find your website should they be searching for a product or service your business offers. Most people will search online using a Search Engine, and Search Engine Optimisation (SEO) is the process of optimising the pages on your website to appear in search results for products or services you offer.

SEO will assist in getting your customer to your website but targeting specific keywords relevant to your business and website. Google is the most popular Search Engine in the world, with over 7 billion searches per day.

Why do I need it?

Your customers need to find your website and SEO is the most proven long-term strategy to achieve this. SEO “Search Engine Optimisation” is about getting relevant pages on your website to appear on Google Search. People will type in a search term/keyword into Google Search, and Google will show the user the most relevant pages from a variety of relevant websites.

What will BSO Digital do for me each month?

Consultation Meeting

An initial consultation/fact-finding session. Our dedicated SEO Specialist will investigate your business goals, and challenges and examine your website and competition/market niche.

Perform Keyword Research

Identifying search terms related to your website and business that will bring relevant traffic to your website while not being overly competitive. Our SEO Specialist will liaise with you during this process and gain your ideas as well as come up with suggestions.

Content Optimisation

Content optimisation is the process of making sure content is written in a way that it can reach the largest possible target audience. The process of optimising content should include making sure associated keywords are present, adding meta and title tags, and relevant links. At times content may need to be created, often in the form of blog content. The SEO Specialist will gain the assistance of our internal Content Writers or the client should the subject matter be technical/industry specific.

Speed Optimisation

Simply pages on your website need to load fast. Faster-loading pages have better user experience and rank more favorably in Google search. Simply adding an image can impact on a page’s load speed. We constantly check to ensure speed is optimised.

Crawl Optimisaition

Without getting too technical, Google will visit your website by sending a Google Bot to search for new and edited existing content. Crawl optimisation helps the Google Bot find new or changed content. If the Google bot struggles to find content, rankings will be hampered. Crawl optimisation is, therefore very important. 

Domain and Page authority analysis 

Every website and even page on a website carries a certain amount of trust and credibility. We call this Domain Authority and Page Authority.  When we work on a website, we constantly assess the authority of the site and page, we are working on and check if it is in line with the competition. 

Technical Audits

Each month we will perform technical audits  Websites constantly need to be checked and the SEO Specialist will perform audits and work closely with our Developers to ensure the back-end functionality of the site is operating at an optimal level. Again these technical elements have an impact on rankings.

Monthly Reports and Feedback

Simple and easy-to-understand reports once a month that focus on the important areas concisely. SEO takes time to see results but an update once a month is essential. 

Web Development

Our web developers specialise in WordPress, Woocommerce, and custom functionality/plugin development. The code BSO Digital creates for you will be lightweight, scalable, and built exactly to your requirements. We build for speed, efficiency and affordability.

Our web developers specialise in WordPress, Woocommerce, and custom functionality/plugin development. The code BSO Digital creates for you will be lightweight, scalable, and built exactly to your requirements. We build for speed, efficiency and affordability.

The coding languages BSO Digital primarily uses for web development include HTML, CSS, PHP, and also Javascript. These particular languages are often used for most web development projects.

The client will have full access to the development website well before the go-live date. This allows you time to internally review and test out the functionality.

BSO Digital will thoroughly test your new web development on various browsers, screen sizes, and smart devices. Your web development project will be easily editable and user-friendly.

Want to chat about your next project?

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