Pantone Colour of the Year 2024: PANTONE 13-1023 Peach Fuzz

PANTONE 13-1023 Peach Fuzz is a warm pastel that stands out more than most pastels. Balanced between orange and pink, it offers a colour that’s equally inviting to the eyes and to the touch. Its warmth draws you in.

Peach Fuzz evokes feelings of kindness, care, and community. It’s a cosy shade that reflects our desire for togetherness or simply enjoying a peaceful moment. 

It’s also a gentle yet sophisticated hue that brings beauty to both our everyday lives and the digital world, offering a subtle but impactful presence.

How Is the Pantone Colour of the Year Determined?

The process of choosing the Pantone Colour of the Year is a thorough one that involves analysing trends and research throughout the year. Pantone’s team looks at a wide range of global influences to decide which colour will best represent the current moment in culture. While various perspectives are considered during the selection, the team’s observations often align because the chosen colour reflects what’s happening around the world.

The team connects their research on colour psychology and trends to the overall mood of the global population, narrowing it down to the perfect shade. They also carefully choose a name for the Colour of the Year, aiming for one that instantly evokes the right image and feeling.

Unlike short-lived fads, the Pantone Colour of the Year is seen as a reflection of a broader lifestyle trend that resonates on a global scale, rather than something specific to one region.

Why Is It Important?

Pantone’s Colour of the Year highlights how important colour is in consumer choices and how it influences their decisions. For businesses, it shows that colour plays a big role in whether a product or service will sell. For consumers, it raises awareness of how the colours they wear can impact their mood and how others see them.

Colour is a powerful communication tool; it’s the first thing we notice and the first way we connect with our surroundings. It’s a universal visual language that everyone understands, regardless of gender, age, or location.

Understanding the meaning behind different colours helps us express ourselves better and connect more deeply with others. Colour can communicate things that words sometimes cannot, making it a crucial part of how we interact with the world around us.

Why Was PANTONE 13-1023 Selected?

In a world that often prioritises productivity and external success, it’s crucial to also focus on our inner well-being and find moments of rest, creativity, and human connection amidst the busyness of modern life. With this in mind, Pantone wanted to highlight a colour that emphasises the importance of community and togetherness.

Design Applications For Peach Fuzz

The PANTONE 13-1023 Peach Fuzz HEX value is #FFBE98. In RGB, it’s represented by 255 Red, 190 Green, and 152 Blue, while in CMYK, it’s made up of 0% Cyan, 32% Magenta, 42% Yellow, and 0% Black.

Peach Fuzz offers a clean tone with a vintage feel, blending the past with a modern twist. This makes it suitable for both digital and physical designs, such as websites, social media posts, stationery, and product packaging, where it can complement your company’s branding.