What are AHPRA’s Guidelines on Before and After Photos for Healthcare Professionals? Before and after photos have become a cornerstone of healthcare marketing, particularly in aesthetic medicine. They’re powerful tools that demonstrate real outcomes and help prospective patients visualise potential results. That said, AHPRA’s got strict rules around them for a reason. AHPRA allows before-and-afters-the
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What Does Website Maintenance Actually Include? Think of website maintenance like servicing your car. You wouldn’t wait until the engine seizes to cheque the oil, would you? Website maintenance encompasses all the regular tasks that keep your site running smoothly, securely, and effectively. Website maintenance includes updating your CMS (content management system), it’s plugins, monitoring
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Picture this: you’re a Melbourne business owner who just watched your latest marketing campaign fall completely flat. The agency you hired promised impressive results, but their content feels generic, their timing is off, and they keep scheduling calls at awkward hours because they’re based interstate. Sound familiar? Lots of people share your experience. Many Melbourne
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Wasting Money on Google Ads? Here’s How to Tell: Defining Effective Google Ads Management Picture this: Sarah, a small business owner, excitedly launches her first Google Ads campaign. She sets aside $2,000 for the month, creates a few ads, picks some keywords that seem relevant, and hits “publish.” Three weeks later, she’s spent most of
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Mocha Mousse is a warm, rich brown hue that evokes the comforting, indulgent tones of coffee and chocolate. Think velvety cocoa, soft taupe-brown, with just enough sophistication to feel luxe. This colour hits a number of key trends: A yearning for comfort, stability and groundedness in unsettled times. A shift away from cold neutrals toward
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PANTONE 13-1023 Peach Fuzz is a warm pastel that stands out more than most pastels. Balanced between orange and pink, it offers a colour that’s equally inviting to the eyes and to the touch. Its warmth draws you in. Peach Fuzz evokes feelings of kindness, care, and community. It’s a cosy shade that reflects our
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In the digital age, a strong online presence is crucial for businesses and individuals alike. One of the most important aspects of establishing this presence is your website. When it comes to building a website on WordPress, you’re faced with a significant choice: custom website design or a pre-made template theme. Here’s why opting for
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In today’s digital age, maintaining a healthy website is more important than ever. For WordPress users, this involves more than just creating content and engaging with visitors; it requires a proactive approach to ensure the site runs smoothly and efficiently. Website health encompasses a variety of factors, including performance, security, user experience, and search engine
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Many clients ask us how they can speed up their website. Others look at their SEO reports and ask why site speed is important. There is no one, single fix to improving website speed. There are a number of things that need to be adjusted to improve your site speed. Join the team at BSO
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Melbourne Cup in around the corner! BSO Digital will be closed Tuesday the 6th of November. We will be open Monday the 5th of November from 9:30am to 4:00pm
Congratulations Walter! Walter is an old friend/client of ours and we we’re thrilled to hear that he was made a Member of the Order of Australia for his efforts in Australia’s gun control. Congratulations to all recipients and nominees, such inspiring Australian’s. Enjoy your Australia Day everyone! waltermikac.com.au
Bad football puns aside, with the thrill of the AFL Grand Final buzzing this weekend, we at BSO Digital wanted to take the time to highlight some social media branding genius from the AFL. Last week, after much anticipation, the AFL unveiled the new logo for their league – AFL Women’s League. Designed by PUSH
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