Updating the website design to match the new branding

SOCM, previously known as State Owners Corp, updated its logo and business name in 2021. The new brand identity was fresh and modern. This conflicted with the previous website design that was starting to look a bit dated. BSO Digital utilised SOCM’s new brand style and designed a matching website that is both sleek and proffesional.

The Results

The new SOCM website now boasts a better user experience, longer times on-page, and lower bounce rates.

Better user experince

Increased avg. time on page

Lower bounce rate

The Problem

State Owners Corp reimagining meant the legacy website didn’t fit with their forward thinking and customer first mission.

The Goal

Improve the customer experience and rollout the rebrand on the newly designed website.

The Solution

Following the new brand guidelines, we took a close look at the old website to see what was working for the business, what wasn’t, and why. By tracking insights and trends through analytics we created an experience that would suit the business’s goals. After careful refinement, the solution is a contemporary UI, that utilises white space to focus on key elements, and also a more user-friendly mobile experience that exceeded the client’s expectations.

The new design was built to be fully responsive. It works seamlessly and also looks great on all smart devices.


We sourced icons that matched the new logo to help tie in the new website’s look and feel.