When we suggest blogging to our clients, many want to know the “point” or value of pouring resources into such long-form content. As a business owner, it is important to stay on top of trends and adjust to the ever-changing online landscape. And with almost 4 billion people, worldwide, connected to the internet, capturing their
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We understand that the idea of website security can be confusing and complex, especially in the ever-evolving landscape that is the internet. But it is important to remember that security is not a set-it-and-forget-it solution. It is a continuous process that needs constant assessment and adjustment to reduce your website’s overall risk. In this blog
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As we’ve seen through 2020 and 2021, having a small business website is imperative when people can’t reach your brick and mortar stores. No matter what kind of business you do, a great website is now essential for your company’s success. If you’re looking to start your business website, our 30 fundamental steps to set
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Managing and growing your website can seem like and impossible task. Many of our clients admit they don’t even know where to start. With the market place getting increasingly competitive and Google algorithm shifts as well as a serious change to how search functions occurring, a high-quality website is more important than ever. You need
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For it’s 20th birthday, it seems fitting that Google announced its ambition to change the face of online search for the next 20 years. As a result, they have announced a paradigm shift that will change search answers to search journeys. Rather than queries, Google hopes to move to a query-less way of getting information.
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It can often be difficult to tell if there’s a difference between SEO and SEM. Some even wonder if there’s a difference between them. SEO and SEM can be confusing concepts to grasp as they often overlap. Especially since both processes aim in increasing visibility in search engine ranking. However, the difference is actually simple
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When it comes to advertising your business online, it can be difficult to decide what the best option is for you. The digital advertising is an increasingly competitive place, so it’s no surprise that paid traffic is one of the fastest ways to get new visitors to your website, as well as gain leads and
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Keyword research is one of the most important factors for curating content. But it can also be one of the most frustrating and time-consuming elements when it comes to SEO and Google rank. You either need a lot of time or a lot of people to work on it. Keyword research is a task that
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SEO for voice search is still in its early days. With a lack of data from Google Analytics, it is hard to know exactly how much voice searches differ from mobile and desktop. But early adopters have already started reporting methods that have resulted in successful voice search ranking results. With Google Assistant, Google Home,
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Users unfortunately have a short attention span. These days we all expect things to happen instantly. The longer we have to wait the more frustrated we can become. And this is no more apparent than in the digital realm. A recent study shows that 53% of visitors will abandon a website if it takes more
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We have mentioned it a few times that quality content is important to your website. And above all else, quality content is far better than a large amount of low quantity content. But we often get asked, how important is quality content to Google, really? So join BSO Digital today as we discuss the latest
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BSO Digital’s own Janelle and Adam were invited to attend this year’s Google Master Class. As Google Partners, we are always excited to attend this extremely powerful and innovative seminar so we can learn best how to help you, our customers. Every month, Google drives tens of millions of direct connections between businesses and their
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Back in January we blogged on the changes Google was making to how users interact with your website. Specifically, the role SSL was going to play in how your site ranked and what users will see. Google has been hinting since 2014 that HTTPS would play an important role in the future. That future is
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…we’re also working to make the Internet safer more broadly. A big part of that is making sure that websites people access from Google are secure. — Google, 2014 Security is critical on the web. And, in the words of Google, we want a safer web for everyone. Google themselves make security a top priority for
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What is eCommerce? eCommerce is an old term, dating back to the 80’s. Nearly 30 years on and people are confused as to what the term actually means. eCommerce essentially means the process of buying and selling products and services online. eCommerce is more commonly referred to as “online stores” or “online shopping” etc. I’m sure
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Bad football puns aside, with the thrill of the AFL Grand Final buzzing this weekend, we at BSO Digital wanted to take the time to highlight some social media branding genius from the AFL. Last week, after much anticipation, the AFL unveiled the new logo for their league – AFL Women’s League. Designed by PUSH
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How do potential customers know your business exists? Do you have an established base of customers who continually buy your product or services? Is this enough to keep your business profitable and growing? Do you have retail exposure? Could I see your business when I drive down your street. If I never drive down your
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Over the past nine years I have spoken and meet with hundreds of business owners and staff members. The majority of these people have or work for quality businesses that once you meet them, you can see they are a very reputable and successful business. If I were to judge their business just based on
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Many businesses are using social media successfully to connect with clients and potential new clients. If you have a poor (or no) social media presence your business is going to look behind the times. When someone likes your page on Facebook they are publicly recommending you to everyone in their social network. Exposing your business
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Remember the days when a mobile phone was a big brick and you only used to make phone calls. Well those days are well and truly over. Practically everyone these days has a smart phone, giving users the Internet in the palm of their hand. Statistics show that within 5 years mobile searches will overtake
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At BSO, we tend to find that creating a website requires a holistic approach. Over the next 3 days, we will be releasing a series of posts which detail important things you should consider before you jump in and have a website built. 1. Develop a Strategy Achieving any targeted goal requires a solid and
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