When we suggest blogging to our clients, many want to know the “point” or value of pouring resources into such long-form content. As a business owner, it is important to stay on top of trends and adjust to the ever-changing online landscape. And with almost 4 billion people, worldwide, connected to the internet, capturing their
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It can often be difficult to tell if there’s a difference between SEO and SEM. Some even wonder if there’s a difference between them. SEO and SEM can be confusing concepts to grasp as they often overlap. Especially since both processes aim in increasing visibility in search engine ranking. However, the difference is actually simple
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Users unfortunately have a short attention span. These days we all expect things to happen instantly. The longer we have to wait the more frustrated we can become. And this is no more apparent than in the digital realm. A recent study shows that 53% of visitors will abandon a website if it takes more
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We have mentioned it a few times that quality content is important to your website. And above all else, quality content is far better than a large amount of low quantity content. But we often get asked, how important is quality content to Google, really? So join BSO Digital today as we discuss the latest
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Content writing for blogs, social media and website pages can be a daunting task for many, especially those who don’t consider themselves great writers. But you don’t have to be a great writer to have engaging content. It might seem a little contradictory, but it’s true. You don’t need to be the best writer in the world to
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