When we suggest blogging to our clients, many want to know the “point” or value of pouring resources into such long-form content. As a business owner, it is important to stay on top of trends and adjust to the ever-changing online landscape. And with almost 4 billion people, worldwide, connected to the internet, capturing their
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Managing and growing your website can seem like and impossible task. Many of our clients admit they don’t even know where to start. With the market place getting increasingly competitive and Google algorithm shifts as well as a serious change to how search functions occurring, a high-quality website is more important than ever. You need
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It can often be difficult to tell if there’s a difference between SEO and SEM. Some even wonder if there’s a difference between them. SEO and SEM can be confusing concepts to grasp as they often overlap. Especially since both processes aim in increasing visibility in search engine ranking. However, the difference is actually simple
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It is safe to say that most of us are addicted to our smartphones. For most people, the smartphone is the first thing they check when getting out of bed. We live through our smartphones – banking, email, and even games have taken over the mobile realm. 80% of Australian internet users search from their
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SEO for voice search is still in its early days. With a lack of data from Google Analytics, it is hard to know exactly how much voice searches differ from mobile and desktop. But early adopters have already started reporting methods that have resulted in successful voice search ranking results. With Google Assistant, Google Home,
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Users unfortunately have a short attention span. These days we all expect things to happen instantly. The longer we have to wait the more frustrated we can become. And this is no more apparent than in the digital realm. A recent study shows that 53% of visitors will abandon a website if it takes more
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The holiday season is fast approaching. While you might have your family holiday plans in order, what about your business ones? While most industries shut down over the holiday season, the internet does not. People will still be searching, browsing and buying over the holidays, even if that number drops a little. If you run
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It is safe to say that WordPress has built an empire for itself. Not only is it an amazing blogging platform it is also one of the best CMS (content management systems) available. The open source nature of WordPress means it is infinitely customisable and can help you create a truly beautiful website. WordPress powers
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Back in January we blogged on the changes Google was making to how users interact with your website. Specifically, the role SSL was going to play in how your site ranked and what users will see. Google has been hinting since 2014 that HTTPS would play an important role in the future. That future is
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Part of you business strategy should include keeping on eye on your competitors and even more importantly keeping an eye on your own marketing efforts. It is easy to become complacent with your own business marketing efforts if the work is coming in and you are at capacity. The key to a good business strategy
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…we’re also working to make the Internet safer more broadly. A big part of that is making sure that websites people access from Google are secure. — Google, 2014 Security is critical on the web. And, in the words of Google, we want a safer web for everyone. Google themselves make security a top priority for
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Pop-ups come in all sorts of shapes and forms. Some contain calls-to-action, directing users to subscribe to email newsletters and the like. Others offer information on discounts or changes to the website. However, in general, it is safe to say that most users dislike pop-ups. And Google has been listening. So if your website
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BSO Digital’s own Google AdWords expert, Adam Blackburn was recently invited to attend the October Google Partners Connect Event, led by PN Digital. Google Partners Events are a great way of bringing local business owners together to learn more about the world of Google products and the ever-changing digital world. Keeping up to date with
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What is eCommerce? eCommerce is an old term, dating back to the 80’s. Nearly 30 years on and people are confused as to what the term actually means. eCommerce essentially means the process of buying and selling products and services online. eCommerce is more commonly referred to as “online stores” or “online shopping” etc. I’m sure
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Bad football puns aside, with the thrill of the AFL Grand Final buzzing this weekend, we at BSO Digital wanted to take the time to highlight some social media branding genius from the AFL. Last week, after much anticipation, the AFL unveiled the new logo for their league – AFL Women’s League. Designed by PUSH
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A tale as old as time, true as it can be, many say the bottom line is the world of web design can be tricky… With the live action Beauty and the Beast premiering next year, we at BSO Digital thought this was the perfect time to talk about the Beauties and Beasts of web
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Content writing for blogs, social media and website pages can be a daunting task for many, especially those who don’t consider themselves great writers. But you don’t have to be a great writer to have engaging content. It might seem a little contradictory, but it’s true. You don’t need to be the best writer in the world to
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Which Website Platform is Best for your Business? With the age of the internet firmly upon us it has become easier than ever to own your own website. This boom in the online market, we see more and more free website platforms appear, including Wix, Weebly, Squarespace and, of course, our favourite – WordPress! As
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Jim from Stewart Media has confirmed it. If your site is not yet responsive you will be penalized and in turn lose traffic. Click Here to find out if your site is ready for this update. If the answer is NO, then contact BSO straight away. You have until April 21st before Google applies these changes.
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Many businesses are using social media successfully to connect with clients and potential new clients. If you have a poor (or no) social media presence your business is going to look behind the times. When someone likes your page on Facebook they are publicly recommending you to everyone in their social network. Exposing your business
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At BSO, we tend to find that creating a website requires a holistic approach. Over the next 3 days, we will be releasing a series of posts which detail important things you should consider before you jump in and have a website built. 1. Develop a Strategy Achieving any targeted goal requires a solid and
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Why do you need to claim your businesses location on Google Places? The short answer is – it will give you extra exposure online. The long answer is that Google tries to promote local businesses where possible and has been giving higher priority to the Google Places Listings for the last 6 months or so. Even
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