When we suggest blogging to our clients, many want to know the “point” or value of pouring resources into such long-form content. As a business owner, it is important to stay on top of trends and adjust to the ever-changing online landscape. And with almost 4 billion people, worldwide, connected to the internet, capturing their
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We understand that the idea of website security can be confusing and complex, especially in the ever-evolving landscape that is the internet. But it is important to remember that security is not a set-it-and-forget-it solution. It is a continuous process that needs constant assessment and adjustment to reduce your website’s overall risk. In this blog
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As we’ve seen through 2020 and 2021, having a small business website is imperative when people can’t reach your brick and mortar stores. No matter what kind of business you do, a great website is now essential for your company’s success. If you’re looking to start your business website, our 30 fundamental steps to set
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Managing and growing your website can seem like and impossible task. Many of our clients admit they don’t even know where to start. With the market place getting increasingly competitive and Google algorithm shifts as well as a serious change to how search functions occurring, a high-quality website is more important than ever. You need
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For it’s 20th birthday, it seems fitting that Google announced its ambition to change the face of online search for the next 20 years. As a result, they have announced a paradigm shift that will change search answers to search journeys. Rather than queries, Google hopes to move to a query-less way of getting information.
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When it comes to advertising your business online, it can be difficult to decide what the best option is for you. The digital advertising is an increasingly competitive place, so it’s no surprise that paid traffic is one of the fastest ways to get new visitors to your website, as well as gain leads and
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SEO for voice search is still in its early days. With a lack of data from Google Analytics, it is hard to know exactly how much voice searches differ from mobile and desktop. But early adopters have already started reporting methods that have resulted in successful voice search ranking results. With Google Assistant, Google Home,
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Users unfortunately have a short attention span. These days we all expect things to happen instantly. The longer we have to wait the more frustrated we can become. And this is no more apparent than in the digital realm. A recent study shows that 53% of visitors will abandon a website if it takes more
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The holiday season is fast approaching. While you might have your family holiday plans in order, what about your business ones? While most industries shut down over the holiday season, the internet does not. People will still be searching, browsing and buying over the holidays, even if that number drops a little. If you run
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We have mentioned it a few times that quality content is important to your website. And above all else, quality content is far better than a large amount of low quantity content. But we often get asked, how important is quality content to Google, really? So join BSO Digital today as we discuss the latest
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It is safe to say that WordPress has built an empire for itself. Not only is it an amazing blogging platform it is also one of the best CMS (content management systems) available. The open source nature of WordPress means it is infinitely customisable and can help you create a truly beautiful website. WordPress powers
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Ok it’s time we changed it! Back in 2004 we use to be called Business Systems Online. It was that becausethat’s what we did. We created online business system solutions for our clients. 9 times out of 10 this involved creating a website with a lot of smarts built in to fulfil the client’s goals.
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Back in January we blogged on the changes Google was making to how users interact with your website. Specifically, the role SSL was going to play in how your site ranked and what users will see. Google has been hinting since 2014 that HTTPS would play an important role in the future. That future is
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There is nothing more worrying or frustrating than when your website goes down. Every website owner will experience that heart-stopping moment when your webpage fails to show. Or, worse, when you see the dreaded Google quarantine message! Often it can be hard to work out what exactly happened and how to fix it, without the
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Part of you business strategy should include keeping on eye on your competitors and even more importantly keeping an eye on your own marketing efforts. It is easy to become complacent with your own business marketing efforts if the work is coming in and you are at capacity. The key to a good business strategy
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…we’re also working to make the Internet safer more broadly. A big part of that is making sure that websites people access from Google are secure. — Google, 2014 Security is critical on the web. And, in the words of Google, we want a safer web for everyone. Google themselves make security a top priority for
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Pop-ups come in all sorts of shapes and forms. Some contain calls-to-action, directing users to subscribe to email newsletters and the like. Others offer information on discounts or changes to the website. However, in general, it is safe to say that most users dislike pop-ups. And Google has been listening. So if your website
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BSO Digital’s own Google AdWords expert, Adam Blackburn was recently invited to attend the October Google Partners Connect Event, led by PN Digital. Google Partners Events are a great way of bringing local business owners together to learn more about the world of Google products and the ever-changing digital world. Keeping up to date with
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What is eCommerce? eCommerce is an old term, dating back to the 80’s. Nearly 30 years on and people are confused as to what the term actually means. eCommerce essentially means the process of buying and selling products and services online. eCommerce is more commonly referred to as “online stores” or “online shopping” etc. I’m sure
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Bad football puns aside, with the thrill of the AFL Grand Final buzzing this weekend, we at BSO Digital wanted to take the time to highlight some social media branding genius from the AFL. Last week, after much anticipation, the AFL unveiled the new logo for their league – AFL Women’s League. Designed by PUSH
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A tale as old as time, true as it can be, many say the bottom line is the world of web design can be tricky… With the live action Beauty and the Beast premiering next year, we at BSO Digital thought this was the perfect time to talk about the Beauties and Beasts of web
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Content writing for blogs, social media and website pages can be a daunting task for many, especially those who don’t consider themselves great writers. But you don’t have to be a great writer to have engaging content. It might seem a little contradictory, but it’s true. You don’t need to be the best writer in the world to
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Which Website Platform is Best for your Business? With the age of the internet firmly upon us it has become easier than ever to own your own website. This boom in the online market, we see more and more free website platforms appear, including Wix, Weebly, Squarespace and, of course, our favourite – WordPress! As
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Want to find out if you need a website redesign? You’re definitely in the right spot, BSO are a boutique web design agency located just outside the Melbourne CBD with 10+ years of experience in web design and web development. Please read on to find out our top 3 reasons why you need a website redesign. 1. Your website
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Now that you have your strategy and your design sorted, the next step is to get your website built! Here are our hints to make the website development and launch go as smoothly as possible. Development Process In web development, often elements of the original website concept need to be modified during the process. Flexibility,
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In Part 1 of this series, we discussed how strategy comes into play when creating a new website. Today, we will talk about everybody’s favourite theme – website design and functionality! Design – Website Look and Feel We think that establishing ‘good look and feel’ generally involves using elements like quality images, stylish colour schemes,
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At BSO, we tend to find that creating a website requires a holistic approach. Over the next 3 days, we will be releasing a series of posts which detail important things you should consider before you jump in and have a website built. 1. Develop a Strategy Achieving any targeted goal requires a solid and
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You know the kind of website that makes you go ‘wow’? The kind that is so user friendly it seems like it must be custom designed especially for you? The kind of website that looks great and feels like home… Websites like these are few and far between, but when you find one, its like
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