Is Your Logo Still Relevant? Why It Matters Your logo is often the first impression potential customers have of your business. It appears on your website, business cards, social media profiles, and shopfront signage. But here’s the uncomfortable truth: that logo you commissioned a decade ago might be quietly undermining your credibility today. A logo
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What are AHPRA’s Guidelines on Before and After Photos for Healthcare Professionals? Before and after photos have become a cornerstone of healthcare marketing, particularly in aesthetic medicine. They’re powerful tools that demonstrate real outcomes and help prospective patients visualise potential results. That said, AHPRA’s got strict rules around them for a reason. AHPRA allows before-and-afters-the
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What Does Website Maintenance Actually Include? Think of website maintenance like servicing your car. You wouldn’t wait until the engine seizes to cheque the oil, would you? Website maintenance encompasses all the regular tasks that keep your site running smoothly, securely, and effectively. Website maintenance includes updating your CMS (content management system), it’s plugins, monitoring
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Picture this: you’re a Melbourne business owner who just watched your latest marketing campaign fall completely flat. The agency you hired promised impressive results, but their content feels generic, their timing is off, and they keep scheduling calls at awkward hours because they’re based interstate. Sound familiar? Lots of people share your experience. Many Melbourne
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Wasting Money on Google Ads? Here’s How to Tell: Defining Effective Google Ads Management Picture this: Sarah, a small business owner, excitedly launches her first Google Ads campaign. She sets aside $2,000 for the month, creates a few ads, picks some keywords that seem relevant, and hits “publish.” Three weeks later, she’s spent most of
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Mocha Mousse is a warm, rich brown hue that evokes the comforting, indulgent tones of coffee and chocolate. Think velvety cocoa, soft taupe-brown, with just enough sophistication to feel luxe. This colour hits a number of key trends: A yearning for comfort, stability and groundedness in unsettled times. A shift away from cold neutrals toward
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PANTONE 13-1023 Peach Fuzz is a warm pastel that stands out more than most pastels. Balanced between orange and pink, it offers a colour that’s equally inviting to the eyes and to the touch. Its warmth draws you in. Peach Fuzz evokes feelings of kindness, care, and community. It’s a cosy shade that reflects our
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In the digital age, a strong online presence is crucial for businesses and individuals alike. One of the most important aspects of establishing this presence is your website. When it comes to building a website on WordPress, you’re faced with a significant choice: custom website design or a pre-made template theme. Here’s why opting for
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In today’s digital age, maintaining a healthy website is more important than ever. For WordPress users, this involves more than just creating content and engaging with visitors; it requires a proactive approach to ensure the site runs smoothly and efficiently. Website health encompasses a variety of factors, including performance, security, user experience, and search engine
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When we suggest blogging to our clients, many want to know the “point” or value of pouring resources into such long-form content. As a business owner, it is important to stay on top of trends and adjust to the ever-changing online landscape. And with almost 4 billion people, worldwide, connected to the internet, capturing their
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Ever since April 2015, Google’s search engine algorithm began to account for mobile friendly search. Many of our clients ask us why this is important and how they can find out if their site is mobile friendly. Join us as BSO Digital discusses the importance of mobile friendly sites and what we do to get
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We understand that the idea of website security can be confusing and complex, especially in the ever-evolving landscape that is the internet. But it is important to remember that security is not a set-it-and-forget-it solution. It is a continuous process that needs constant assessment and adjustment to reduce your website’s overall risk. In this blog
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As we’ve seen through 2020 and 2021, having a small business website is imperative when people can’t reach your brick and mortar stores. No matter what kind of business you do, a great website is now essential for your company’s success. If you’re looking to start your business website, our 30 fundamental steps to set
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The modern internet is vast, with an abundance of different types of websites available at your fingertips. It has come a long way from universities sharing resources. As the internet has grown, so too has the number of websites, all competing for their place at the top and the attention of billions of users every
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It’s almost impossible to escape the coronavirus (COVID-19) at the moment. No matter how you get your news, the coronavirus dominates. As much as we would like to avoid the topic as much as possible, it is affecting our lives in a variety of ways. And, as business owners, many of us are wondering how
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Many clients ask us how they can speed up their website. Others look at their SEO reports and ask why site speed is important. There is no one, single fix to improving website speed. There are a number of things that need to be adjusted to improve your site speed. Join the team at BSO
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Managing and growing your website can seem like and impossible task. Many of our clients admit they don’t even know where to start. With the market place getting increasingly competitive and Google algorithm shifts as well as a serious change to how search functions occurring, a high-quality website is more important than ever. You need
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It’s a great time for BSO Digital to reflect on 2018 after the Christmas rush is now over and look towards 2019! One of our Major projects from last year was the Royal Historical Society of Victoria. This site launched in all it’s glory in December with the joint effort of BSO Digital’s awesome crew
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Since 2008 Key Business Advisors has been working hard to help launch businesses from good to great. The key is to work closely with business owners and employees so that they not only understand the needs of the business but also what the business needs from employees. BSO has been excited to work closely in
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Melbourne Cup in around the corner! BSO Digital will be closed Tuesday the 6th of November. We will be open Monday the 5th of November from 9:30am to 4:00pm
For it’s 20th birthday, it seems fitting that Google announced its ambition to change the face of online search for the next 20 years. As a result, they have announced a paradigm shift that will change search answers to search journeys. Rather than queries, Google hopes to move to a query-less way of getting information.
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It can often be difficult to tell if there’s a difference between SEO and SEM. Some even wonder if there’s a difference between them. SEO and SEM can be confusing concepts to grasp as they often overlap. Especially since both processes aim in increasing visibility in search engine ranking. However, the difference is actually simple
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It is safe to say that most of us are addicted to our smartphones. For most people, the smartphone is the first thing they check when getting out of bed. We live through our smartphones – banking, email, and even games have taken over the mobile realm. 80% of Australian internet users search from their
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When it comes to advertising your business online, it can be difficult to decide what the best option is for you. The digital advertising is an increasingly competitive place, so it’s no surprise that paid traffic is one of the fastest ways to get new visitors to your website, as well as gain leads and
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Keyword research is one of the most important factors for curating content. But it can also be one of the most frustrating and time-consuming elements when it comes to SEO and Google rank. You either need a lot of time or a lot of people to work on it. Keyword research is a task that
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SEO for voice search is still in its early days. With a lack of data from Google Analytics, it is hard to know exactly how much voice searches differ from mobile and desktop. But early adopters have already started reporting methods that have resulted in successful voice search ranking results. With Google Assistant, Google Home,
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Users unfortunately have a short attention span. These days we all expect things to happen instantly. The longer we have to wait the more frustrated we can become. And this is no more apparent than in the digital realm. A recent study shows that 53% of visitors will abandon a website if it takes more
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Congratulations Walter! Walter is an old friend/client of ours and we we’re thrilled to hear that he was made a Member of the Order of Australia for his efforts in Australia’s gun control. Congratulations to all recipients and nominees, such inspiring Australian’s. Enjoy your Australia Day everyone! waltermikac.com.au
The holiday season is fast approaching. While you might have your family holiday plans in order, what about your business ones? While most industries shut down over the holiday season, the internet does not. People will still be searching, browsing and buying over the holidays, even if that number drops a little. If you run
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We have mentioned it a few times that quality content is important to your website. And above all else, quality content is far better than a large amount of low quantity content. But we often get asked, how important is quality content to Google, really? So join BSO Digital today as we discuss the latest
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Each year we see new innovations in web design and technology in the digital sphere. 2017 has been no different, with some truly exciting ideas emerging in the field. At BSO Digital, our aim is always to give you a beautiful website that will improve your conversions. That means more customers and more leads to
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Noosa Holiday Accommodation recently approached BSO Digital for help with their logo. Their original logo was created in Bitmap format, making it difficult for them to rescale the logo for new advertising. Our talented in-house graphic designer recreated their logo in Vector form, allowing it to be scaled infinitesimally. You can see the new, sharp logo in action below.
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BSO Digital’s own Janelle and Adam were invited to attend this year’s Google Master Class. As Google Partners, we are always excited to attend this extremely powerful and innovative seminar so we can learn best how to help you, our customers. Every month, Google drives tens of millions of direct connections between businesses and their
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It is safe to say that WordPress has built an empire for itself. Not only is it an amazing blogging platform it is also one of the best CMS (content management systems) available. The open source nature of WordPress means it is infinitely customisable and can help you create a truly beautiful website. WordPress powers
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Ok it’s time we changed it! Back in 2004 we use to be called Business Systems Online. It was that becausethat’s what we did. We created online business system solutions for our clients. 9 times out of 10 this involved creating a website with a lot of smarts built in to fulfil the client’s goals.
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Back in January we blogged on the changes Google was making to how users interact with your website. Specifically, the role SSL was going to play in how your site ranked and what users will see. Google has been hinting since 2014 that HTTPS would play an important role in the future. That future is
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There is nothing more worrying or frustrating than when your website goes down. Every website owner will experience that heart-stopping moment when your webpage fails to show. Or, worse, when you see the dreaded Google quarantine message! Often it can be hard to work out what exactly happened and how to fix it, without the
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While it is considered passé to use clichés, in the digital word a picture really is worth a thousand words. Often the imagery on your website is the first thing that engages a user and it needs to effectively tell your story. When we talk about storytelling it isn’t surprising to find that most minds
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Part of you business strategy should include keeping on eye on your competitors and even more importantly keeping an eye on your own marketing efforts. It is easy to become complacent with your own business marketing efforts if the work is coming in and you are at capacity. The key to a good business strategy
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…we’re also working to make the Internet safer more broadly. A big part of that is making sure that websites people access from Google are secure. — Google, 2014 Security is critical on the web. And, in the words of Google, we want a safer web for everyone. Google themselves make security a top priority for
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Pop-ups come in all sorts of shapes and forms. Some contain calls-to-action, directing users to subscribe to email newsletters and the like. Others offer information on discounts or changes to the website. However, in general, it is safe to say that most users dislike pop-ups. And Google has been listening. So if your website
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BSO Digital’s own Google AdWords expert, Adam Blackburn was recently invited to attend the October Google Partners Connect Event, led by PN Digital. Google Partners Events are a great way of bringing local business owners together to learn more about the world of Google products and the ever-changing digital world. Keeping up to date with
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Now, don’t start giggling! For many people, the nature of just what a website is, is shrouded in mystery. And we don’t mean just your technologically-confused grandparents. Millions of people use the internet every day without really understanding what a website is or how it’s made. Like many things in life, we just take it for
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What is eCommerce? eCommerce is an old term, dating back to the 80’s. Nearly 30 years on and people are confused as to what the term actually means. eCommerce essentially means the process of buying and selling products and services online. eCommerce is more commonly referred to as “online stores” or “online shopping” etc. I’m sure
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Bad football puns aside, with the thrill of the AFL Grand Final buzzing this weekend, we at BSO Digital wanted to take the time to highlight some social media branding genius from the AFL. Last week, after much anticipation, the AFL unveiled the new logo for their league – AFL Women’s League. Designed by PUSH
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A tale as old as time, true as it can be, many say the bottom line is the world of web design can be tricky… With the live action Beauty and the Beast premiering next year, we at BSO Digital thought this was the perfect time to talk about the Beauties and Beasts of web
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Content writing for blogs, social media and website pages can be a daunting task for many, especially those who don’t consider themselves great writers. But you don’t have to be a great writer to have engaging content. It might seem a little contradictory, but it’s true. You don’t need to be the best writer in the world to
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Which Website Platform is Best for your Business? With the age of the internet firmly upon us it has become easier than ever to own your own website. This boom in the online market, we see more and more free website platforms appear, including Wix, Weebly, Squarespace and, of course, our favourite – WordPress! As
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Over the past 5 months Woothemes have been working on a major update for their very popular eCommerce solution called WooCommerce. Uniquely titled ‘Zipping Zebra’, this update brings a truck load of new features for you to play with. ‘Shipping Zones’ for WooCommerce has arrived One of our favourite additions that comes with the new WooCommerce 2.6 update is
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Want to find out if you need a website redesign? You’re definitely in the right spot, BSO are a boutique web design agency located just outside the Melbourne CBD with 10+ years of experience in web design and web development. Please read on to find out our top 3 reasons why you need a website redesign. 1. Your website
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Decorate your brand and website this christmas Christmas is something everybody loves to celebrate, including your customers. Show them your Christmas spirit and take advantage of one or all of BSO Digital’s special Christmas creations below for a very special price. Christmas My Logo is very subtle but effective. It can bring a smile to
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Jim from Stewart Media has confirmed it. If your site is not yet responsive you will be penalized and in turn lose traffic. Click Here to find out if your site is ready for this update. If the answer is NO, then contact BSO straight away. You have until April 21st before Google applies these changes.
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BSO Digital is doing Febfast. The team is giving up alcohol, junkfood and social media. The challenge will last 28 days for charity.
Congratulations to David Fenollar during the winter championships at the Darebin International Sports Centre. He won the 8 lap heart starter final, the elimination final , the kieren final and the 12 lap scratch race final. 4 victories and proudly sporting the BSO Digital/Rapidline logo and colours. Congratulations David and good luck working towards Rio
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BSO Digital aimed to capture the impressive work that Arc Films produces and covey this online. It was a great opportunity to build our first fullscreen video background website. The integration between video and static is complete visual eye candy.
How do potential customers know your business exists? Do you have an established base of customers who continually buy your product or services? Is this enough to keep your business profitable and growing? Do you have retail exposure? Could I see your business when I drive down your street. If I never drive down your
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Everyone has heard of Facebook. People are connecting with family, friends and people we knew from 20 years ago. Facebook’s main aim initially was a means to stay in touch and reconnect, share photos, stories, experiences,links etc. Basically to share personally. However with the growth of Facebook, we see a change. A lot of companies
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Over the past nine years I have spoken and meet with hundreds of business owners and staff members. The majority of these people have or work for quality businesses that once you meet them, you can see they are a very reputable and successful business. If I were to judge their business just based on
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Many businesses are using social media successfully to connect with clients and potential new clients. If you have a poor (or no) social media presence your business is going to look behind the times. When someone likes your page on Facebook they are publicly recommending you to everyone in their social network. Exposing your business
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Have you ever heard the saying, “if you don’t ask you don’t get”? I am assuming most of you will have. I can remember my father telling me this after I watched him negotiate a discount on a new car when I was a young boy. I use it now when a client or potential
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Remember the days when a mobile phone was a big brick and you only used to make phone calls. Well those days are well and truly over. Practically everyone these days has a smart phone, giving users the Internet in the palm of their hand. Statistics show that within 5 years mobile searches will overtake
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Now that you have your strategy and your design sorted, the next step is to get your website built! Here are our hints to make the website development and launch go as smoothly as possible. Development Process In web development, often elements of the original website concept need to be modified during the process. Flexibility,
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In Part 1 of this series, we discussed how strategy comes into play when creating a new website. Today, we will talk about everybody’s favourite theme – website design and functionality! Design – Website Look and Feel We think that establishing ‘good look and feel’ generally involves using elements like quality images, stylish colour schemes,
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At BSO, we tend to find that creating a website requires a holistic approach. Over the next 3 days, we will be releasing a series of posts which detail important things you should consider before you jump in and have a website built. 1. Develop a Strategy Achieving any targeted goal requires a solid and
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You know the kind of website that makes you go ‘wow’? The kind that is so user friendly it seems like it must be custom designed especially for you? The kind of website that looks great and feels like home… Websites like these are few and far between, but when you find one, its like
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Why do you need to claim your businesses location on Google Places? The short answer is – it will give you extra exposure online. The long answer is that Google tries to promote local businesses where possible and has been giving higher priority to the Google Places Listings for the last 6 months or so. Even
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